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Introducing The Ask — SampleRoom’s new masterclass platform where visionary brands come to stop guessing and start growing.

No fluff. No theory. Just the real playbook to help you grow, scale, and breakthrough—without wasting time on stuff that doesn’t move the needle.
The Ask by SampleRoom Etc

A Framework for Launching Your Retail Brand Into Wholesale Markets

Launching February 16, 2026
Enrollment opens soon — join the waitlist now.
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Your vision deserves to be in stores.

For years, fashion founders have asked SampleRoom the same question:
“How do I scale and position my brand so that global buyers & retailers will actually pick it up?”

Welcome to the answer — literally.

The Ask™ is SampleRoom’s new masterclass series designed to give emerging and established designers the exact industry-backed frameworks they need to launch successfully.

And our very first masterclass is the one every fashion founder has been waiting for:
From Sketch to Shelf™ by Niyat Tekeste is a 7-phase masterclass that shows fashion founders, brands, and teams exactly how to take an idea from concept → development → production → wholesale launch.
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Why This Masterclass Matters

Because trade show season — MAGIC, PROJECT, COTERIE, TRANOI and more kicks off in February and buyers will expect:
  • Fully developed collections
  • Clear pricing
  • Technical accuracy
  • Production readiness
  • Strong brand identity
Most designers aren’t ready. This masterclass changes that.

From Sketch to Shelf™ by Niyat Tekeste is a comprehensive, step-by-step blueprint that shows you how to take your idea from concept → development → production → wholesale market launch.

This is the framework that bridges the gap between inspiration and industry standard execution.
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What You’ll Learn

A 7 phase complete blueprint for wholesale success along with easy to use templates and downloadables:
  • Phase I — Understanding Wholesale
  • Phase II — Market Research & Product Development
  • Phase III — Sales Strategy & Buyer Outreach
  • Phase IV — Preparing for Launch & Trade Shows
  • Phase V — Launching to Wholesale Buyers
  • Phase VI — Scaling Your Brand
  • Phase VII — Your Long-Term Playbook
Each phase delivers clear, actionable steps to take your brand from idea to market.
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ENROLLMENT IS EXTREMELY LIMITED

Because of the depth of support, only a limited number of participants will be accepted.
Joining the waitlist does not require payment — but guarantees your spot before we open to the public.
JOIN THE WAITLIST